Gorilla Marketing
You may be familiar with the selective attention test; if not, you can try it for yourself now!
If you’re like most people who take the test, you might not have noticed the person in the gorilla suit who walks through the middle of the video. That may be because we tend only to see what we are looking for.
And if what you’re looking for is a Great Urban Race style adventure with a guy in a gorilla suit in Long Beach, your lucky day is nearly here! The Gorilla Challenge is November 12th in Long Beach, with a San Diego game shortly thereafter. We have not played this game, but it looks fun. Please report back to us if you play; we’d love to hear your comments.
There certainly are a lot of these events: Great Urban Race, Urban Dare, Race LA, Gorilla Challenge… are there any we left out? Which are your favorites? What makes them different?
